FREE white paper analysis
Climate change is making it abundantly clear: we can’t continue to demand infinite growth from a planet with finite resources.
In changing times, with changing rules and knowing consumer mistrust is shockingly high, how can we build viable, sustainable, profitable businesses that make lives, communities and environments better?
Let’s explore together why it’s time for businesses to embrace purpose, rebuild trust and create brands to be powerful agents of change.
// What growth will look like in a post-COVID world
// Why business must fill the current ‘trust void’
// Adopting the Theory of Change model
// New principles for marketing as a force for good
// First steps in designing your purposeful business and powerful brand
FREE white paper analysis
“61% are prepared to advocate if they fully trust a brand, 57% are prepared to purchase a new product or service, and 31% are willing to share personal data or participate in activities sponsored by the brand they trust.” *
More surprising statistics and 30+ relevant links inside.
* 'Trust, the new brand equity', Edelman (June 2021)
This is for you, if ... you’re a progressive leader who wants to be at the forefront of a new way of doing businesses, to amplify your social and environmental impact. The business with purpose is the brand with power to lead the change.
Are you ready to take the first steps in designing your purposeful business and powerful brand? Let’s embrace the complexity together!
"Wow, what a document! Kirsty has managed to articulately sum up the problem together with its complexities and lay out a road map for businesses to move away from a purely profit-driven mantra to a philosophy that will serve people and planet going forward. This is not just a paper for marketers, this is a paper for business leaders, whatever their sector or size of their business."
Small Footprint Agency
"If you have a sense you could contribute more to the environmental crisis but feel overwhelmed or don't know what step to take first, Kirsty offers ways to begin to make that change right now. There is a message of hope and possibility in this white paper which is so much more powerful and engaging than the fear driven approach taken by the media. Thank you Kirsty for sharing your research to paint a compelling picture of why change is no longer an option, it's a necessity!
"Brilliant! Thorough. Insightful. Well researched. Well written. Practical. But most of all.....it gives us a new role in society to focus on and fulfill other than promoting more stuff to consume. Every advertising, digital, marketing and PR agency lead should read this and embed into their approach to working with clients. We need more people thinking in this way and taking action now. "
Today the Arena
As an expert in purposeful branding and marketing, and the UK’s only CultureTalk practitioner, Kirsty Innes helps progressive leaders articulate, reconnect with and embed meaningful purpose into their organisations. As we move towards a zero carbon world, Kirsty’s rigorous methodology enables clients to clarify, focus on and amplify their impact.
Trust is the new brand equity. When trust is built on purpose, organisations can attract and retain the right customers, partners, funders and employees with shared values and ambitions, develop marketing initiatives that are focused, strategic, distinct and effective, and build a thriving and profitable business within planetary boundaries.